About Federal Insights

Federal Insights, LLC is a sales and marketing advisory firm focused on the federal government and health care industries. We provide advice, research, and capture support to a diverse group of clients including large privately-held companies, international trade organizations, non-profits, small businesses and health care companies.

Our Philosophy

  • Selling is more than just bidding proposals. It is understanding the client’s needs and bringing creative solutions that meet those needs at the right time and for the right price.
  • Successful partnerships do not happen overnight and are built on trust over time that eventually leads to successful business relationships.
  • We do not chase RFPs. We are the shapers and rainmakers of deals.

Kathy Lentz Founder & President

Our Team

  • 18 years focused on federal and commercial health
  • Over 38 years doing business with the federal government
  • Industry leader in federal and health IT forums
  • Association with various federal government and industry executive advisors
  • Agency leader connections

What We DO

Federal Insights is committed to providing sales and marketing support to its clients throughout the full life cycle of the opportunity. Our professionals customize their services to help you increase your win probability through meeting the following example needs:

  • Support your company’s current sales and marketing needs
  • Prioritize your opportunity pipeline.
  • Create and help execute customer call plans.
  • Develop teaming strategies that create a successful line-up of teaming partners.
  • Support preparation of PowerPoint presentations & sales collateral material that highlight your company's capabilities and address your customer's "pain" issues.
  • Prepare for and attend customer meetings.
  • Provide agency and technical subject matter experts.
  • Identify key contract vehicles necessary to do business and support capturing GSA Supply Schedules.
  • Support capture and proposal development.

professionaL associations

Contact Us

If you have any questions or would like more information, please don't hesitate to contact us via phone, email or regular mail.